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2019 Land Rover Defender ***ALL HERE***
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RDR
 


Member Since: 24 Mar 2013
Location: Derbyshire
Posts: 1979

United Kingdom 2016 Discovery 4 3.0 SDV6 HSE Lux Auto Corris GreyDiscovery 4

Sounds about right, I'll put a fiver on the First Edition LWB being just shy of £70k and then the V8 SVO G Class competition being £100k
 MY06 S - Gone but not forgotten
MY12 HSE - Gone
MY16 HSE Luxury - Current
D5 Si6 HSE Luxury - 22' Dynamic on order < now cancelled 
 
Post #201165021st Dec 2018 6:31 pm
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RRSTDV8
 


Member Since: 07 Apr 2014
Location: Here
Posts: 3269

United Kingdom 

Agreed. And it'll bomb. And then LR will moan and say it's something or other to blame (but not their pricing).
 Visiting from rrsport.co.uk
2012 RRS SDV6
2008 RRS TDV8 
 
Post #201167321st Dec 2018 7:14 pm
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J77
 


Member Since: 03 Mar 2008
Location: Fife
Posts: 4768

Scotland 

LR though haven’t hidden that fact that this will be premium and will be priced as such.
 18MY Velar R-Dynamic SE D240, Fuji White  
Post #201167621st Dec 2018 7:20 pm
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RRSTDV8
 


Member Since: 07 Apr 2014
Location: Here
Posts: 3269

United Kingdom 

Sure, but everything they make is "premium" and charged accordingly. Why spend £100k on a tricked up Not-Defender when you can spend the same and get a FFRR which will be every bit as good off road (neither will be used off road, of course, except in a few circumstances), or a G-wagon which is cool and extremely good off road too?

There is only so much "premium" you can sell. There is a market for excellent-at-a-competitive-price which LR appears not to care about.
 Visiting from rrsport.co.uk
2012 RRS SDV6
2008 RRS TDV8 
 
Post #201167721st Dec 2018 7:24 pm
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Dan_NL
 


Member Since: 19 Sep 2010
Location: world
Posts: 1209


There is a limit to 'premium'. When 'premium' becomes mainstream, prices have to come down.

I just bought a BMW 2 series tourer. Its a road of recognition of all the things JLR must have nicked from them, as the model is there since 2015.
Unbelievable that they lack any originality and still go wrong, and employ zillions of managers who obvious don't do jack-sh#t...
I looked at an X5 hybrid from 2015. A two liter petrol engine and the ZF-autobox that JLR use for the RR and RRS hybrid. Only JLR chose for a diesel...

This X5 is on the top of my list replace the D3. And I do regret not knowing of the 4-series coupe before I bought my F-Type.
Sure, its a beautifull car and I adore it, only the 4-coupe would have done almost te same at 60% of the price... Big Cry
  
Post #201168121st Dec 2018 7:31 pm
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J77
 


Member Since: 03 Mar 2008
Location: Fife
Posts: 4768

Scotland 

“Sure but everything they make is "premium" and charged accordingly. Why spend £100k on a tricked up Not-Defender when you can spend the same and get a FFRR which will be every bit as good off road (neither will be used off road, of course, except in a few circumstances), or a G-wagon which is cool and extremely good off road too?

There is only so much "premium" you can sell. There is a market for excellent-at-a-competitive-price which LR appears not to care about.“

Agreed but the Velar can be kitted out well into FFRR price range as can the RRS yet they find their own customers.
 18MY Velar R-Dynamic SE D240, Fuji White  
Post #201168321st Dec 2018 7:34 pm
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Disco_Mikey
 


Member Since: 29 May 2007
Location: Dundee, Scotland
Posts: 17567

Scotland 2005 Discovery 3 TDV6 HSE Auto Cairns BlueDiscovery 3

Anyone remember when you used to be able to buy a brand new Freelander for £13k?

That's a massive market they have turned their backs on...
 My D3 Build Thread

TDV8 Retrofit Build Thread 
 
Post #201168421st Dec 2018 7:38 pm
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kajtzu
 


Member Since: 11 Aug 2017
Location: Helsinki
Posts: 3132

Finland 2005 Discovery 3 4.4 V8 HSE Auto Cairns BlueDiscovery 3

I’ll be the finance guy and ask “but was it good to make £500 on each £13k vehicle sold or is it better to sell a vehicle for £60k and make £10k?” Whistle

Most companies want to move upmarket, that’s also what all consultants tell managers. Increase value prop, etc. Mr. Green
  
Post #201168621st Dec 2018 7:46 pm
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Dan_NL
 


Member Since: 19 Sep 2010
Location: world
Posts: 1209


@kajtzu.
We had this discussion before in an other thread. Thing is : yes the new buyers like the one for the first Evoque will flock to buy the car "En Vogue" [ funny eyh..].
But these persons want to be the trend setters, or beleive to be so. When there is another car that attracks attention, they'll flock to that and don't even blink at the
'all new Evoque..' .. sounds familiar eyh : the D5... Once reviews start to sound like the 'baby Velar' and 'updated Evoque' , these people will run for the hills and
leave the old [and new] Evoques in the forecourts of the dealers : the ones where they buy there new hypecar... If JLR is lucky, thats the I-Pace..
  
Post #201169121st Dec 2018 8:17 pm
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kajtzu
 


Member Since: 11 Aug 2017
Location: Helsinki
Posts: 3132

Finland 2005 Discovery 3 4.4 V8 HSE Auto Cairns BlueDiscovery 3

Well, yes. Yet the company exists for its shareholders, not for its customers. Customers exist to increase shareholder value Laughing

If you compare manufacturing volume, revenue and profit JLR is much stronger in 2018 than in 2005.

We, who still love the D3, most likely disagree but the company is most likely better off manufacturing more than less. Differentiation between some of the models is slightly hazy but it’s the same over at BMW, MB, Audi, Volvo. All of these have an €25k entry model that can somehow be configured to become a €70k shopping bag for ladies who lunch.

Maybe the biggest difference with JLR compared to the others is the starting price on the vehicles, the other vendors I mentioned have lower price on the entry level vehicle to their brand.
  
Post #201170021st Dec 2018 8:48 pm
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kajtzu
 


Member Since: 11 Aug 2017
Location: Helsinki
Posts: 3132

Finland 2005 Discovery 3 4.4 V8 HSE Auto Cairns BlueDiscovery 3

As I said in another thread, I like the tank looking Volvos of my youth. The 240-, 740/760-, 850-, 940/960-series. The V70 that looked almost like a 850. When I had to return my V70, the new one was much rounder, I promised myself I wouldn’t look at Volvo ever. Well, I got a Mercedes instead and wasn’t happy with it. Now I’ve had three V70s since “forgetting” about my promise each time.. Whistle Mr. Green

Similarly, Volvo has also succeeded rather well after Ford divested it. The new owners of both Volvo and JLR (Geely, Tata respectively) have done well with their acquisitions compared to the previous owners. All of these used to be part of the same division, Premier Auto Group, within Ford. I think Aston Martin is also better off ~10 years later but I don’t really follow that company.
  
Post #201170221st Dec 2018 8:53 pm
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Dan_NL
 


Member Since: 19 Sep 2010
Location: world
Posts: 1209


I used to have a 740GL 2.4 petrol with a double carburator, not the injection.. very good car, terrible garage !
Traded it in on an XJ40 2.8 in 1994... But I now have a 216i BMW Active tourer next to my new F-Type and the old D3.
I am abhorred by the things JLR stole from BMW and still not got it right the 1st time !
  
Post #201171021st Dec 2018 9:07 pm
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hugeviking
 


Member Since: 08 Jun 2010
Location: cotswolds
Posts: 1373

United Kingdom 2006 Discovery 3 TDV6 S Manual Cairns BlueDiscovery 3

Wasn't too long ago people said BMW stole from Landrover.

Andi.
  
Post #201174021st Dec 2018 10:30 pm
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Dan_NL
 


Member Since: 19 Sep 2010
Location: world
Posts: 1209


Well, the aspects I see in my F-Type now and what the BMW has since 2015, I tend to believe
BMW got there first. Although the 'switching' from normal/sports/ece is equivalent of the
DNA switch my MiTo had, build since 2009... Rolling Eyes
  
Post #201175121st Dec 2018 11:09 pm
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hugeviking
 


Member Since: 08 Jun 2010
Location: cotswolds
Posts: 1373

United Kingdom 2006 Discovery 3 TDV6 S Manual Cairns BlueDiscovery 3

I was going back to 1990s when BMW owned Rover group. Thumbs Up

Im sure it was factory gossip.

Andi.
  
Post #201179022nd Dec 2018 10:52 am
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