Member Since: 09 Sep 2005
Location: Scotland
Posts: 648
Land Rover Model Identification Logic
In the US the updated LR3 is called a LR4
The approach being to increment the number by 1.
However, how does this approach work when they come to update the LR2?
30th Sep 2009 11:49 am
DSL Keeper of the wheelie bin
Member Since: 11 May 2006
Location: Off again! :-)
Posts: 73085
Note they didn't rename the RRS and called it RRS2!!! They are soon be into double digits if they increase the count with every facelift.
30th Sep 2009 12:02 pm
simon
Member Since: 11 Jan 2005
Location: Shropshire
Posts: 18296
It leaves a space in the line up for an LR3 - rumoured to be a 7 seat Freelander based model.
30th Sep 2009 12:06 pm
zig
Member Since: 09 Sep 2005
Location: Scotland
Posts: 648
Hi Simon
So in the US when they updated the LR4 will it remain as a LR4?
30th Sep 2009 12:13 pm
ronp
Member Since: 29 Nov 2006
Location: North Yorkshire
Posts: 15264
simon wrote:
It leaves a space in the line up for an LR3 - rumoured to be a 7 seat Freelander based model.
But then you'll have two different models using the same name:
LR3 = Disco3
&
LR3 = Freelander 7 seater.
or have I missed something?...... always on the road less travelled 🚧
30th Sep 2009 12:22 pm
SJR
Member Since: 09 Aug 2006
Location: East Manchester
Posts: 4030
We know the reason why they were unable to use the Discovery title (hence LR3 etc), but why not call it a Freelander, there are not any issues for that are there?I believe that every human has a finite number of heart-beats. I don't intend to waste any of mine running around doing exercises.
Buzz Aldrin (1930 -
30th Sep 2009 12:25 pm
simon
Member Since: 11 Jan 2005
Location: Shropshire
Posts: 18296
LR3 no longer exists its now the LR4... and it is a rumour of course, but model designation realignment is nothing new to make space for new or uprated models.
In the US it would have made little sense to use Freelander as the original Freelander was seen as a bit of a joke in the US and sold very few. Discovery had major perceived reliability issues as we know, hence the LR3 name in order to enforce that fact that its a completely new vehicle.
Naming Freelander 2 the LR2, makes good sense and leaves the Range Rover brand 'separate' and distinct from Land Rover.
Its all about branding, brand perception, brand value, brand positioning, brand association etc.
Having Freelander 2 and LR3 in the Land Rover model line up is messy... LR2, LR3 makes more sense.
If a seven seat Freelander based model should appear, there is no reason not to call it an LR3. I think the model designation issue is a very small one as the general public are really not that clued up on car names at all. We are of course as we love the things a little too much
As an aside, most people think they are buying a British icon when they own a 'new' Mini... its not British at all of course, its a BMW. Built here sure, but the brand is owned by a German company (as are many old British marques now). Thats brand association... a very powerful thing if you get it right.
TBH most people think I drive a Range Rover... to them it looks like one, so it must be one
30th Sep 2009 12:41 pm
Popelka
Member Since: 31 May 2008
Location: Praha (Prague)
Posts: 2430
simon wrote:
It leaves a space in the line up for an LR3 - rumoured to be a 7 seat Freelander based model.
exactly what I read somewhere months agoExperience is a difficult teacher, because she gives the test first and then the lesson afterwards!!!!
30th Sep 2009 3:16 pm
simon
Member Since: 11 Jan 2005
Location: Shropshire
Posts: 18296
Delayed... which means its more real than just a rumour ;0
30th Sep 2009 6:32 pm
NJF
Member Since: 05 Oct 2007
Location: Gone
Posts: 2466
I was thinking about this the other day, and it seemed to me that the only place that the "Discovery n" designation could sensibly go was a simple "Discovery", with the US name following suit (unless the reason for the LR3 name was down to some IPR conflict?). That would be consistent with the FFRR and RRS name conventions.
30th Sep 2009 6:45 pm
simon
Member Since: 11 Jan 2005
Location: Shropshire
Posts: 18296
Discovery was dropped due to too much bad press around previous incarnations in the US. They feared customers would associate the new model with the old.
LR wanted to separate itself from this and came up with Land Rover 3 or LR3, then followed suit logically with LR2 (being smaller).
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its now the LR4... and it is a rumour of course, but model designation realignment is nothing new to make space for new or uprated models.
