27% up Ha Ha This a way!
Ha Ha That a way!
Ha Ha This a way!
My oh My!
11th Dec 2007 9:06 am
Valleyforge
Member Since: 16 Nov 2006
Location: Westmorland actually
Posts: 188
Yes, but what does anyone think about LR being owned by an Indian company ?
Somehow the Mahindra Discovery IV doesn't quite trip off the tongue ....I liked my D2, but my D3's better ....(& the RRS better still)
11th Dec 2007 9:22 am
RPJ
Member Since: 05 Mar 2007
Location: Puzzleopolis
Posts: 473
It wasn't a
BMW Discovery II
Ford Defender etc
Why would anyone Rebrand one of the worlds most recognisable brands it would be throwing money down the drain!
The 2 intrsted Indian companies are amongest the largest in the world so they must be doing somthing right.
or would you prefer BMW again, Buy LR take technology move on, same with the mini name.
just like locusts if you ask me!Ha Ha This a way!
Ha Ha That a way!
Ha Ha This a way!
My oh My!
Yes Ryan - you are absolutely right. No-one talks of a Moskovich Chimera or an Audi Diablo. A Fiat Enzo or a BMW Silver Spur. Or how about a Fuji Imprezza. Perhaps more surprising is the Renault Navara and even the VW Vaeron.
At the end of the day, these are simply businesses being bought by larger, more profitable businesses in order to make more money for the later.
Nothing much will change I reckon. The LR brand will solider on and I doubt it will be impacted much by a successful new owner. More likely the existing brands in that company's portfolio will glean some useful information etc. However, somehow I prefer not to think of the Mahindra Disco, the Asia Defender and the Indian RR. Next time I phone LakeLand I may get through to a call centre in Hyderabad....... The older I get, the more I realise that people confuse wrinkles for wisdom
Founder member of Club FFRRV
Club Orange, Mint or Fruit
Club Walnut Sniffers
11th Dec 2007 9:54 am
crews control
Member Since: 18 Mar 2007
Location: Dorset
Posts: 5011
I like locusts too...
That Exige is a great little drivers car.
2005 D3 HSE 2011 D4 Landmark 2016 D4 HSE Lux
2017 Ford Tourneo VR46
Club Waitomo
11th Dec 2007 9:57 am
Valleyforge
Member Since: 16 Nov 2006
Location: Westmorland actually
Posts: 188
Guess your right there, sorry. But I can't help but feel uneasy at yet another iconic product being passed into far away ownership though. Wonder how long before someone thinks to work out how little it might cost to make these things over there. Just a thought, thats all.I liked my D2, but my D3's better ....(& the RRS better still)
11th Dec 2007 12:54 pm
Tim in Scotland
Member Since: 27 Jun 2005
Location: All at sea
Posts: 496
Let us just be thankful that somebody with cash to spare has seen that there is good business sense to buying both Land Rover and Jaguar and that they haven't been left with Ford to wither and then fall off the vine to be lost forever or to become just a name from the past to be stuck onto some special edition BMW of the future like the Wolsley, Riley, Austin Healey and Triumph names.Now a disillusioned new Land Rover buyer and have jumped ship to something less expensive and more reliable that hugs trees.... now driving a Mini Countryman PHEV as well as my trusty and brilliant 1996 Epsom Green Defender90 Tdi300
11th Dec 2007 1:07 pm
stapldm
Member Since: 11 Sep 2006
Location: Swine Town
Posts: 2330
RPJ wrote:
Why would anyone Rebrand one of the worlds most recognisable brands...
I think as long as whoever buys it doesn't start replacing designers with accountants, then the product will improve and grow. If they start trimming features and resilience for costs sake, or start trying to impose their own brand on the car, it will be abandoned in droves as it will no longer be the ultimate off roader that we all know and love.
For me, the name is just a name - it's the sum of the parts that makes it a Landrover. If the Disco IV is brilliant, and they call it the Mahindra IV, what do you think everyone in the know will call it? Yep - it'll be a landrover for as long as it delivers, and eBay will be awash with badge replacements for people to 'correct' the mistake.
If they go a step further and actively encourage the long standing tradition of owner modifications ("Enable the reversing camera input in the SatNav screen? Certainly sir! Just £50, OK?", "Raise the extended mode speed threshold to 45MPH? Certainly sir, sign this waiver for our records and just £50 OK?", "Nosebleed height ultra super extended mode by holding raise for 5 seconds? Certainly sir! Just £50, OK?") then I doubt there'll be any complaints from the die-hard off-road community either, quite the opposite!Dr. Ian Malcolm:
"Yeah, but your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should."
Transgenic tomato anyone?
I am in Delhi at the moment and saw a newspaper yesterday which said that the bid by Indian companies to take over Jaguar were rejected four days ago. The reason given was perceived erosion of the brand image.
Cheers,
Rob
13th Dec 2007 4:45 pm
10forcash
Member Since: 09 Jun 2005
Location: Ubique
Posts: 16534
LR/Jaguar's or Tata's?
13th Dec 2007 5:16 pm
DG Site Moderator
Member Since: 12 Dec 2005
Location: The Gaff
Posts: 50978
jonesy63 wrote:
..... and saw a newspaper yesterday
Must be true then 21 year LR veteran > D2 GS 2003 > D3 S 2006 > D3 HSE 2009 > D4 HSE 2013 > D4 HSE 2015 > D5 HSE 2018 > DS HSE R-Dynamic P300e 2021
Of course it was - it was from a high quality Indian fish and chip wrapper... not your low quality Mirror/News of the world variety! haha
The article mentioned how Indian companies may well be rich, but do not have the cache to attract buyers of exclusive labels. Eg. Orient Express purchase was also rejected as it would reduce the brand image.
Oh, how I long for a ride in a D3... the roads and traffic here are atrocious! Yesterday, I counted 11 cars/trucks lined up at an intersection - to race into 4 lanes on the other side of the intersection.
FWIW, I don't care who owns LR... as long as they inject enough funds to allow development and production of more magnificent vehicles.
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