Member Since: 04 Aug 2015
Location: Internet
Posts: 270
It looks like the Velar is the reason for the drop in Disco sales and it impressively outsold the disco
8th Oct 2017 3:00 pm
Moo D3 Decade
Member Since: 13 Aug 2010
Location: UK
Posts: 14383
LR decided to aim the D5 at a very crowded market. I wonder if that was so wise? The XC90, which is its closest competitor, is significantly out selling it.New Defender L663 110 SE (known as Noddy!)
Sold Volvo XC90 R-Design (known as Basil)
Sold - D4 HSE (Known as Gerty)
No longer the Old Buses original owner
231,000 miles and counting
05 S manual owned from March 2005
D4 Face lifted
Still original injectors and turbo
V8 Front brakes
BAS Remap, Allisport Intercooler and deCat
EGRs blanked
T-Max split charge
Hanibal Expeedition rack
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8th Oct 2017 3:38 pm
dgardel
Member Since: 03 Nov 2009
Location: Greater Venice
Posts: 2025
D5 SHOULD BE COST 20000€ LESSDiscovery 5 tdv6 HSE Corris Gray Outback Engineering Limited Edition IID Pro MV License
8th Oct 2017 3:48 pm
J77
Member Since: 03 Mar 2008
Location: Fife
Posts: 6270
Bare in mind those sales figures will include the 4 as the 5 didn’t officially go on sale until March 17, where as the XC90 has a full year. Next years figures will be the proof in the pudding, but I suspect the XC90 will still be the clear winner.
Pricing is a big factor, the 18MY is a no go for me, it’s a £3k increase for a like for like spec on my current one and adds very little. By the time I look to change mine it will be 20MY and I shudder to think of the price by then.
Still enjoying mine though and glad I took the plunge when I did 23.5MY Defender 90 X-Dynamic SE D250 MHEV Pangea Green
8th Oct 2017 4:13 pm
jimbg
Member Since: 19 Apr 2013
Location: UK
Posts: 478
I think the XC90 will always outsell the Discovery and probably always has.
It has been aiming at the same family buyers since 2002 and the Discovery is unlikely to sway many from that base.
The Discovery I think will always sell in relatively low volumes.
8th Oct 2017 4:43 pm
Bigcol66
Member Since: 28 Jul 2010
Location: Welshpool, Powys
Posts: 775
Land Rover should be dropping Discovery prices by £3000 for my18 not putting them up.
8th Oct 2017 5:21 pm
dgardel
Member Since: 03 Nov 2009
Location: Greater Venice
Posts: 2025
3000 is nothing, still wrong price placedDiscovery 5 tdv6 HSE Corris Gray Outback Engineering Limited Edition IID Pro MV License
8th Oct 2017 7:01 pm
jjvd21
Member Since: 16 Jul 2007
Location: Chicago
Posts: 1070
I'm not surprised by the figures. As mentioned in a previous post when I did a test drive of the D5 at my local dealer the sales guy said that people don't like the look of the D5. He said it not me. If they make the back end less bulky it should improve sales.16 D4 Landmark
05 D3 HSE V8
THE original D4 spotter
8th Oct 2017 9:57 pm
Red Merle
Member Since: 30 Aug 2014
Location: Liskeard
Posts: 7441
jimbg wrote:
I think the XC90 will always outsell the Discovery and probably always has.
It has been aiming at the same family buyers since 2002 and the Discovery is unlikely to sway many from that base.
The Discovery I think will always sell in relatively low volumes.
But wasn’t LR’s intention to make the Disco more mainstream (ie less Discovery like) in order to be able to compete more directly with the higher volume manufacturers, like Volvo and the mass market manufacturers, like BMW and thus substantially increase their market share?
Have they offended and lost many of their core customers, but not changed the buying patterns of those whose needs aren’t quite so sophisticated? The X5 used to outsell the D4 5 to 1; I’d like to know how the X5’s sales have done over the same 2016 period, but I can’t find the stats.2011 - 2015: 3 x FL2
2015 - 2017: 2 x D4
2017 to date: FFRR SDV8
2023 to date: 2 x FL2 as “second” cars 🙄
2021 to date: Hinckley built ‘14 Triumph Trophy 1200
2022 to date: Hinckley built ‘14 Triumph Trophy 1200 & sidecar!
(One of only two known to exist in the world!)
Last edited by Red Merle on 9th Oct 2017 7:18 am. Edited 1 time in total
9th Oct 2017 4:37 am
Farmer Chalk
Member Since: 06 Mar 2013
Location: Independent Republic of Kentishshire.
Posts: 4195
Rather than comparables with other makes I think the figure that speaks volumes is that of comparable JLR sales.... the fact that they sold more FFRR”s and RRS”s than D5”s in the same period..
In my own case I won’t be buying a D5 purely due to cost.. by the time I spec one to my needs it was more expensive than having an RRS... which is what I bought...
they are just too expensive......
9th Oct 2017 5:26 am
Tripe
Member Since: 28 Jun 2015
Location: Tasmania
Posts: 285
Re: Sales Figures
Tripe wrote:
From LR USA. 2017 august sales
"The Discovery continues to struggle, despite its new-car status. It was down 15% for the month of August, after having started deliveries in May. This is surprising and disappointing"
When you read more of the US August sales figures, the D5 performance was terrible
U.S. BRAND HIGHLIGHTS
Land Rover
For the month of August, Land Rover sales hit 6,320 units, the best ever Month of August sales for the brand.
The Range Rover SUV also had its best August performance ever with 1,409 sales, up 14 percent from 1,236 units sold in August 2016. The new Range Rover Velar had its first week of sales in the U.S. adding 413 units to the record total.
The Discovery Sport increased in August with 1,211 units sold, up 17 percent from 1,038 units sold in August 2016.
9th Oct 2017 6:07 am
Tripe
Member Since: 28 Jun 2015
Location: Tasmania
Posts: 285
I can't readily find any Disco5 sales numbers for Oct 2017,
But the Below UK headline performance is not encouraging
"UK subsidiary, Jaguar Land Rover reported lower numbers. JLR sold 7,097 units in October, 21.5% lower than a year ago. Furthermore, total sales of Jaguar for October fell 63% (YoY), while that of Land Rover was down 7% (YoY)."
63% drop in Jag sales (YoY) does not sound right ?
7th Nov 2017 11:34 am
DiscoStu
Member Since: 09 Apr 2006
Location: London
Posts: 11412
I think it would be interesting to see 'planned sales vs actual', not just actual sales. Remember that the more D5's they build, the less FFRR and RRS are built....Disco 5 HSE Lux
https://www.youtube.com/watch?v=peyiqaJrmMU
7th Nov 2017 12:08 pm
DiscoStu
Member Since: 09 Apr 2006
Location: London
Posts: 11412
Tripe wrote:
I can't readily find any Disco5 sales numbers for Oct 2017,
But the Below UK headline performance is not encouraging
"UK subsidiary, Jaguar Land Rover reported lower numbers. JLR sold 7,097 units in October, 21.5% lower than a year ago. Furthermore, total sales of Jaguar for October fell 63% (YoY), while that of Land Rover was down 7% (YoY)."
63% drop in Jag sales (YoY) does not sound right ?
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