Member Since: 07 Apr 2014
Location: Here
Posts: 13541
LT wrote:
I get that younger buyers may not know/care about the heritage and pedigree of the Jaguar marque and agree that the recent SUV variants have hardly been exciting.
BUT, with the pricing suggested to be around the £100k mark for the new all-electric luxury range, then the demographic of potential buyers must be above a certain age point. I’d assume that point would be quite high.
It all seems like a unnecessary and very costly exercise to me.
I was chatting with someone who works with JLR. They suggested that the whole point of this ad was to get people talking about Jaguar. Be that positive or negative didn't seem to matter. It was just about getting the name n people's lips.
If that's the case, it worked a treat.Visiting from rrsport.co.uk
2012 RRS SDV6
2008 RRS TDV8
"When you fire that first shot, no matter how right you feel, you have no idea who's going to die! You don't know who's children are going to scream and burn. How many hearts will be broken. How many lives shattered. How much blood will spill, until everybody does what they were always going to have to do from the very beginning: SIT DOWN AND TALK!"
21st Nov 2024 9:30 pm
highlands
Member Since: 10 Jan 2010
Location: NW Highlands
Posts: 5102
Click image to enlarge
Wesa dyin' hereBlack 05 TDV6 HSE Auto
Grey 05 TDV6 HSE Auto (Gone)
54 TDV6 SE Man (killed by me )
21st Nov 2024 11:02 pm
Moo D3 Decade
Member Since: 13 Aug 2010
Location: UK
Posts: 14385
New Defender L663 110 SE (known as Noddy!)
Sold Volvo XC90 R-Design (known as Basil)
Sold - D4 HSE (Known as Gerty)
No longer the Old Buses original owner
231,000 miles and counting
05 S manual owned from March 2005
D4 Face lifted
Still original injectors and turbo
V8 Front brakes
BAS Remap, Allisport Intercooler and deCat
EGRs blanked
T-Max split charge
Hanibal Expeedition rack
Prospeed ladder
Duratrac tyres
IID BT
BAS FBH control
Member Since: 04 Jan 2023
Location: North Essex
Posts: 676
A case of "throw the baby out with the bathwater"
Jaguar has more than "history", Jaguar is a Legend! Which marketing guru would consider ignoring that.
Even the X-Type, designed under Fords auspices and accused of being a Mondeo underneath the shell only shared less than 20% of the Mondeo components. How can you "delete ordinary" when Jaguar have never been ordinary.A visitor from the dark side, my other vehicle is an is still an EV. Strictly speaking its SWMBO.
22nd Nov 2024 12:34 pm
Moo D3 Decade
Member Since: 13 Aug 2010
Location: UK
Posts: 14385
jAgUaR's issue isn't brand its product.
They need to fix the product offering first. Rebranding like a fridge isn't going to help them.New Defender L663 110 SE (known as Noddy!)
Sold Volvo XC90 R-Design (known as Basil)
Sold - D4 HSE (Known as Gerty)
No longer the Old Buses original owner
231,000 miles and counting
05 S manual owned from March 2005
D4 Face lifted
Still original injectors and turbo
V8 Front brakes
BAS Remap, Allisport Intercooler and deCat
EGRs blanked
T-Max split charge
Hanibal Expeedition rack
Prospeed ladder
Duratrac tyres
IID BT
BAS FBH control
22nd Nov 2024 1:04 pm
kajtzu
Member Since: 10 Aug 2017
Location: Helsinki
Posts: 6752
I believe the fridge expects an apology now, Moo
22nd Nov 2024 2:47 pm
gstuart
Member Since: 21 Oct 2016
Location: kent
Posts: 14129
Wonder how long the lower panels will last with speed bumps all at a cool £225,000 , only 88 will be built
In the same week Jaguar unveiled a radical rebrand for its bold electric future, a small Berkshire-based car maker revealed the antithesis; a 'new' classic Jag with a roaring 12-cylinder petrol engine.
Within days of Jaguar bosses showcasing a controversial new company identity, logos and advertising campaign, which car fans have lambasted as 'woke' and 'unhinged', reborn TWR has showcased its limited-edition XJS Supercat.
Member Since: 08 Nov 2005
Location: Oldbury, WM
Posts: 10352
Probably used the same marketing team as Evri, just sayin
AlVolvo XC90 B5 Plus Dark
Gone - MY18 D5 HSE - Corris on 22's with Black Pack
Now gone - MY16 D4 SE Tech, Loire Blue, Almond Leather, Privacy, plus some other goodies.
Old - MY12 D4 SDV6 XS Auto - Ipanema Sand with Almond Leather - Plus other niceties, and D4.com sticker
Older - D3 TDV6 XS Auto - Lugano Teal with Almond Leather, 20" Stormers, Shiny Tailpipes, DVD/TV - and obligatory D3 sticker
Ancient - D3 TDV6 S - Tonga with Ebony, 20" Stormers, satnav & DVD
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